Motion
Sol — Motion Identity
Role
Motion Designer & Creative Director
Client
Sol Music Technologies
Year
2024
Tags
Motion GraphicsBrand AnimationGenerative
A living brand identity for a music-tech platform — every element animated, responsive to audio.
The Brief
Sol is a music-tech platform connecting artists with sync licensing. Their brand needed to feel alive — to literally move with music.
The Motion System
We developed a generative identity where the logomark responds to audio input, pulsing and refracting based on frequency data.
Deliverables
Generative identity engine, 60+ animated assets, motion guidelines, and audio logo.
Gallery — 2 images