MotionMotion GraphicsGenerativeBrand AnimationSound
Sol — Motion Identity
Role
Motion Designer & Creative Director
Client
Sol Music Technologies
Year
2024
Type
Motion
Overview
A living identity for a music-tech platform — generative, audio-reactive, made to move.
The Brief
Sol connects artists with sync licensing. Their brand needed to feel alive — literally responsive to music.
The Motion System
A generative identity where the logomark responds to audio input: pulsing, stretching, refracting based on frequency data.
Frozen States
For contexts where generative behaviour isn't possible, we created twelve "frozen motion" states — snapshots at different energy levels.
Deliverables
Generative identity engine (web component), 60+ animated assets, motion guidelines, 4-note audio logo.
Gallery2 Images
Sol — Motion Identity — Sol Music Technologies, 2024